Sometime soon after Tuttle became a regular fixture on the London social media scene, it became clear that we were getting lots of smart people together and that there must be some value in those people working together on consulting projects.  Loose arrangements between small groups of tuttlers abounded.  People met up on Friday, got to know each other, shared their ideas and got on with doing some work together.  Nice.

At the same time, I was interested in creating something beyond that, something that was unique to the bunch of folk who came and gabbled over coffee.  Something that reflected the egalitarian, diverse, sometimes chaotic, always generous, powerful, exciting and creative conversations that everyone who has been would recognise immediately as tuttle-ish.

So I talked about this every week with someone or other.  Brian Condon is a great consulting BS filter as well as a convincing spinner of spiels.  Al Robertson takes stuff I say and he turns it into a logical argument for action.  Together we came up with something that made sense and before long we had a one-pager that described the Crowds, Tribes & Teams methodology in a way that we could share with prospective clients.

I was pleased with it because it felt congruent with the way that I'd observed Tuttle working.

The story of how we kicked off working with our first client Counterpoint is detailed on the Tuttle Club blog.  The stuff we did with them and the rest of the British Council can be perused on the blog we created to cover those four projects.

However, there were a whole bunch of things that we did through this work that created value and for the last month or so a few of us have been getting together regularly to talk about how we spread this stuff out more widely, articulating more clearly what value we believe we can provide for clients, what sorts of people we might work with and stuff like that and it seemed like time to have a place to write about it more regularly.  So here it is.